3 Game-changing Reasons to Invest in Professional Video Production

It's no secret that video is one of, if not the most effective way for brands to communicate and connect with their audience. It's a powerful, digestible and engaging medium that allows businesses to get creative through different formats and set themselves apart from the competition.

But, the pressure to create consistent, high-quality content that showcases your brand and its offering in the best light can be challenging. Particularly if you have limited in-house resource, budget and time to do so.

This is where a video production company comes in.

By partnering with right video production company, you can alleviate the challenges mentioned above and start to reap the benefits of your video marketing efforts.

Here's three ways a video production company can support you and help deliver winning results for your business:

💭 A fresh perspective

Every brand is different; that's why it's essential to share your unique story. And video is one of the best ways to do this.

Besides actually filming the video content, video production companies can bring a fresh perspective when it comes to the initial concept development stage of production.

A video production company will work collaboratively with your in-house team during the pre-production stage to understand your business goals, audience and message that you want to convey.

Whether they're supporting you with a single video or a larger campaign with multiple videos, laying the right groundwork is essential to developing great content and they'll be there every step of the way, guiding you with their expertise.

Once the initial video concept(s) have been decided, the video production company will then work on logistics such as: storyboarding, locations, identifying the people who will feature in the video, scripting (if necessary) and locking down all the other details involved with how the actual video is going to be produced. This is a collaborative process, and two-way communication is key to ensuring that everything is aligned.

Coming up with ideas can often be the hardest part of the production process, so having a video production company on hand who live and breathe the art of visual storytelling is invaluable when developing video content fit for purpose ⚡️

💸 Cost-effective, professional video production expertise

Not all businesses have the luxury of having an in-house video team, so investing in a video production company as and when you need can be a more cost-effective approach long-term, particularly for smaller businesses:

✅ You will have access to professional equipment and production expertise to deliver high-quality videos for your brand, which you may not necessarily have the resource for in-house.

✅ By combining visual storytelling techniques (dynamic camera angles, composition, creative lighting) and post-production (editing, colour grading, sound design), a video production company can produce content that's of the highest quality, ready for distribution.

✅ You'll start to build a suite of video content that can be used and repurposed across different campaigns and channels. Evergreen content (videos that remain relevant and valuable to viewers over an extended period) is an invaluable investment.

✅ Video production companies will have efficient production processes in place to ensure your videos are made to the highest of standards, avoiding complications and legal issues; from access to copyright free music, release forms, sourcing relevant talent and having access to industry-standard software, they'll have you covered.

...all of the above will ultimately take the pressure off of your in-house team, allowing you to focus on the day-to-day business activities while the production company works their creative magic 🤝

⭐️ A high-quality, full-service production experience for your business

Whether you're creating snackable social media content or longer in-depth pieces, a video production company will ensure that the following elements are accounted for:

• Your business goals: A video production company will ensure that they produce video content aligned to your brand's marketing goals and audience needs in mind. Different types of videos serve different purposes and they can offer their expertise to advise on what type of video will help achieve your goals and drive a loyal connection with your audience and ideal customer.

• Production value: Professional camera, lighting and audio equipment, post-production and providing creative direction are just a few of the benefits that come with investing in a video production company. They'll be on top of the latest trends and have access to all of the software and equipment needed to produce an impactful video content.

• Platform optimisation: At the start of the process, the video production company will identify where you want the final content to be distributed; whether you need a vertical video for a platform like TikTok, or perhaps you need the video hosted on your company website, they'll ensure every export is optimised for the channel in mind, providing transcripts or closed captions to improve accessibility when the content is distributed.

Overall, a video production company can offer you a full-service production experience that covers everything from concept development to efficient distribution.

By investing in a video production company to support your video marketing, you can save time, resource and ensure that your video content is of the highest quality.

A final note...

Before even getting started with video, it's important to note that there is no one-size-fits-all approach when it comes to video production. What works for your competitors won't necessarily work for your brand. You'll need to dive deeper into the data and first consider factors such as:

• ❓WHY are you creating video content: What wider business goals are you hoping to achieve? Without a clear purpose or direction, you'll find your self wasting time, resource and budget. Setting goals will help measure the impact of your video marketing efforts and readjust where necessary.

• 👥 WHO you are targeting: Who is your ideal audience/customer? Do you have audience personas and really understand their motivations, pain points and aspirations? By understanding your audience, you can work collaboratively with a video production company to produce content that meets your goals.

  
  

• 💭 WHAT type of content does your ideal audience/customer want to see from your brand? By understanding their needs, well-produced video content can effectively help them make an informed decision and set you apart from the competition.

• 📺 WHERE are your ideal audience/customers consuming their content? LinkedIn, Instagram, TikTok, TV, YouTube? It might be through multiple channels, but ensure you are creating optimised content for the channels you know they are active on.

All of the above factors will really help the video production company at the initial briefing stage, ensuring that the process flows efficiently and expectations are aligned.

If you're looking to produce video that delivers winning results, get in touch with Olympix Media to discuss your business goals and content vision; we'd love to help bring your vision to life.