Schools are increasingly leveraging video to support their marketing and admissions efforts, enrich learning experiences, boost student engagement, and streamline communication with parents and the wider community.
First impressions matter more than ever, and high-quality video content can play a pivotal role in attracting families to your school.
Let’s explore why schools should invest in professional video production for marketing and admissions, the benefits it offers, and the types of videos that can make a lasting impact.
Why should schools invest in professional video production?
Make a strong first impression and build emotional connection
Your school’s website and social media are often the first touchpoints for prospective families. High-quality, professionally produced videos instantly convey a sense of professionalism, showcasing your school as a place that values excellence and attention to detail.
A poor-quality video, on the other hand, may give the impression that the school lacks the resources or care to present itself well.
Through visuals, music, and personal testimonials, you can create an emotional connection with prospective families. This connection is often what drives decisions during the admissions process.
Enhanced quality
Professional video production ensures high-quality visuals, audio, and editing, creating videos that capture and hold attention. Clear sound and crisp visuals make content more accessible and engaging for prospective and current students, parents, and staff. Poorly produced videos can create confusion and distract from the message.
Save time and resources
Creating a professional-quality video requires specialised equipment, technical knowledge, and editing skills. Hiring a professional production team allows schools to focus on their core educational responsibilities while leaving the technical aspects to the experts. This can save staff time and ensure faster turnaround on polished, impactful content.
Tailored messaging and branding
Professionals can help schools create videos that not only educate but also align with the school’s brand and values. Whether it's a promotional video for a school open day or a student learning module, a cohesive and professional look enhances the school's reputation and ensures that the messaging resonates with the audience.
Increase engagement across all marketing platforms
Video content is highly engaging and widely shared on social media. Schools that invest in professional video production can leverage platforms like YouTube, Instagram, and Facebook to reach a larger audience. Eye-catching video content can also boost website engagement, leading to more time spent exploring your site and increased enquiries from prospective families.
Visualise the school environment and facilities
A school prospectus can only say so much. Video gives families a real sense of your facilities, classrooms, and community. It allows them to see students and teachers in action, get a feel for your campus, and picture their child thriving in your school environment...all without stepping foot on campus.
This flexibility can be particularly beneficial for international families or those relocating from other parts of the country.
Stand out in a competitive market
With so many schools vying for attention, standing out from the crowd is essential. Schools that invest in professional video production can differentiate themselves by offering polished, memorable content that leaves a lasting impression.
A compelling promotional video could be the deciding factor for families choosing between schools.
Types of videos schools can use in their marketing and admissions:
Virtual school tours: These videos highlight key areas such as classrooms, science labs, sports facilities, and arts spaces. Virtual tours allow families to explore your campus from the comfort of their homes, making it a perfect tool for reaching a wider audience, including international students.
Branded promotional videos: By creating a short, visually engaging promotional video that captures the essence of your school, you can highlight key features such as academic excellence, extracurricular opportunities, student success stories, and your school’s overall mission and values. These videos can be featured on your homepage, shared on social media, and included in email marketing campaigns.
Student and staff testimonials: There’s no better endorsement than hearing directly from students and parents. A professionally produced video featuring testimonials from current students, parents, and alumni can provide authentic insight into the school experience. These testimonials add a personal touch, giving prospective families confidence in your school’s reputation and values.
Event highlights: By filming key events like performances, new initiatives, sports competitions, and ceremonies, your school can demonstrate its commitment to fostering well-rounded students, while providing a glimpse into the lively atmosphere of school life.
Headteacher welcome message: A welcome message from the headteacher sets the tone for prospective families. A professional video where the headteacher shares the school’s vision, ethos, and key messages helps build trust and fosters a sense of connection. Including messages from department heads or key staff members can further personalise the experience.
Subject or admissions explainers: Help simplify the admissions process and your school's subject areas with a clear, informative explainer video. Walk prospective families through the application steps or key information about a subject offering. A well-produced explainer video reduces confusion and helps families feel more confident about the topic.
So, how can school's elevate their marketing and admissions efforts with tailored video production?
By partnering with a video production company that knows the education sector and takes the time to understand your unique goals, values and challenges.
By showcasing authentic stories that resonate with your target audience. Storytelling is key and that’s where a production company can help ignite some creative ideas bespoke to your school.
By developing a distribution strategy that ensures the content reaches the right audience through various channels, including social media, the school website, newsletters, and admissions events.
This is where Olympix Media comes in. We have the education sector experience, creative expertise and production skills to bring your vision to life.
We don't just produce the content and leave you to it. We partner with you to optimise and distribute it in the most effective way possible. Everything we do is aligned with your marketing and admission goals.
Get in touch with Olympix Media today, and let's work together to deliver winning video content for your school.
コメント