Every business is different.
That's why it's essential to tell your unique story.
A promotional video is an impactful piece of content designed to introduce your brand, product, or service to potential customers.
The primary goal is to capture attention, build brand awareness, and generate interest, often using a blend of storytelling, visuals, and messaging that aligns with your brand’s identity.
We believe that a great promotional video evokes feeling within your audience, because ultimately, this is what will make them remember you.
Promotional videos are the centrepiece of your brand. They are slick, polished, and get straight to the point showcasing what you're all about.
Types of Promotional Videos...
Brand
Hero Video
A high-impact, cinematic video that serves as an introduction to the brand. Usually placed on the website homepage and as a centrepiece of a wider campaign.
Social Media
Campaign
Optimised for platforms like Meta, LinkedIn, TikTok and Youtube, these videos are short, attention-grabbing, and designed for sharing to increase brand awareness.
Brand
Story Video
Tell the story of the brand’s origins, mission, and evolution. This type of video builds an emotional connection by explaining the “why” behind the brand. Perfect for B2B and B2C audiences.
Social
Impact Video
Raise awareness about a social, environmental, or humanitarian issue, or to highlight your company’s commitment to positive social change.
Behind the Scenes
(BTS)
Give your audience and exclusive, unfiltered look into the inner workings of your brand or product. A great way to humanise your brand and drive emotional connection for lasting customer loyalty.
Product/Service
Launch
Introduce a new product or service to the market through a video that generates excitement, raises awareness, and encourages potential customers to engage with the offering.
Types of
Promotional Videos...
Brand Story Video
Tell the story of your brand’s origins, mission, and evolution. This type of video builds an emotional connection by explaining the “why” behind the brand. Perfect for B2B and B2C audiences.
Explainer Videos
These are short, informative videos designed to simplify and clarify complex ideas, products, or services for a brand's target audience.
Employer Branding
Specifically designed to showcase your company as an attractive place to work. These videos are part of a company’s overall employer branding strategy, aiming to attract top talent by highlighting the culture, values, and employee experience.
Employee Training
These videos educate your employees on various topics, skills, or procedures relevant to their roles. Once a video is created, it can be reused multiple times without additional instructor or training material costs, making it a cost-effective training solution.
Case Studies
These are effective tools for building brand credibility, offering structured success stories, showcasing a problem, the company’s solution, and tangible results, which is ideal for B2B audiences.
Brand Hero
Video
A high-impact, cinematic video that serves as an introduction to the brand. Usually placed on the website homepage and as a centrepiece of a wider campaign.
Social Media
Campaign
Optimised for platforms like Meta, LinkedIn, TikTok and Youtube, these videos are short, attention-grabbing, and designed for sharing to increase brand awareness.
Brand Story
Video
Tell the story of the brand’s origins, mission, and evolution. This type of video builds an emotional connection by explaining the “why” behind the brand. Perfect for B2B and B2C audiences.
Social Impact
Video
Raise awareness about a social, environmental, or humanitarian issue, or to highlight your company’s commitment to positive social change.
Behind
The Scenes
Give your audience and exclusive, unfiltered look into the inner workings of your brand or product. A great way to humanise your brand and drive emotional connection for lasting customer loyalty.
Product/
Service Launch
Introduce a new product or service to the market through a video that generates excitement, raises awareness, and encourages potential customers to engage with the offering.
One size doesn't fit all.
We optimise videos for every platform and purpose.
We don’t just create one-off videos; we maximise the impact of every event video shoot by producing multiple formats and cutdowns that can be seamlessly used across all your marketing channels.
Whether it’s email communication, social media, or your website. This way, your audience’s first encounter with your brand is consistent, impactful, and tailored to every platform.
Your Journey to Winning Video Starts Here.